Everything is digitized and catalogued and computerized: everything is ones and zeros (binary). It is alright to maintain a certain degree of aloofness when it comes to the fast evolving trade of technology, just to keep your sanity intact. However this doesn’t give you a pass to completely and utterly alienate yourself from it: you may only think of it at your peril. The importance of embracing it is very much higher if you are thinking of (as an individual entrepreneur or as part of thecorporate machinery) making your way the corporate world. This is not the 90s. The biggest and the most vital transaction one may devise, is only a matter of expedient negotiation and a few emails of approval and consent back and forth (a matter of minutes), or even lesser. Everything is electronically and digitally tabulated and processed, from the new vending machine installed in the dining section, to every aspect of the board room/conference room (starting from the call receiver and all the way down to the coffee dispenser). Everything is a few clicks away.
Why it needs to be done?
The best and the easiest answer is, ‘efficiency’. You are no longer confined to old school communicating devices, answering machines, coffee makers, printers, copiers, air conditioners, projectors, water dispensers, etc. You don’t have to wait by the machine any more, upon giving a specific instruction, to see whether it will carry out the operation to a satisfactory conclusion. Replace your papers and cardboard files with computerized databases, minimize the tendency to even use a scrap of paper for any task, and learn to use your electronic tablets and Smartphones to communicate with your customers and to run and monitor internal operations. If you are an up and coming company, why not take the trouble to install an Interactive Voice Response system? There are number of reputed companies in Hong Kong which develop reliable and efficient IVR services. This could be the ultimate efficiency generator and customer attraction that you may have been thinking about, or waiting for. Step in to the future today, the future of the corporate world.
Stop embarrassing yourself
Can you without soiling your pants, admit to the fact that either the conference call machine or the video call machine is malfunctioning, or that you simply don’t have one? The next time you think of a few gadgets that you need invest in; perhaps you should add telephone conference call to your list.
Think of the situation you would be in if you have no way of connecting this person digitally or otherwise with the rest of the members [of a client-company meeting?